SEO for designers: The most common errors in the optimization of sites
May 9, 2008 7 comments
Out an article in the Wall Web Designer a very interesting article, regarding SEO for designers.
Here, the most basic aspects of the optimization of web sites is addressed, going from an explanation of how the search until the sitemas important tips, such as careful when choosing the domain name, with attention to the error page 404, among others.
What else liked the article was a list of errors that web designers and developers committed in the development of sites. List that I am expressing here, with some comments mine.
Error SEO 1 - Screens Entry (Splash Screens)
The so defamada and poorly used to screen "Splash"… I do not know exactly who invented to put this "introduçãozinha" on web sites; only know that, for reasons that escape me to understand, many people imitaram (and imitate) thinking that this is "Pretty nice" or efficient for something…
The truth is that having a splash screen on web sites just hampering the experience of users á river, affect the ranking in search engines and violate the concept of "home page".
- Atrapalha the user experience. If someone enters the address of your site or blog, which is expected to come once to check for updates, articles, or whatever is. If it was the intention see a design or advertising, he seek for this type of material… Apart from what, taking into account the usability, to access the site content, he must give 1 click the most, which is nothing advisable;
- Prejudia ranking in the search engines. The home page is typically the page where the majority of spiders begins to seek their content. Moreover, it is common for the home page is the best classified and has more page rank. Using a Splash Screen, there are several losses on all these issues;
- Fere the concept of "home page". The issue here is not that "hurt concepts is something bad", that was only a way of speaking that the introduction of screens affect the experience of visitors. Ideally, the home pages should be used to produce the product, service, promotion, articles, etc., using clear, the concepts of SEO, for the visitor and present the structure of the site. Using the screen Splash, as such, the visitor is obliged to give 1 click the most to gain access to the most important…
Error SEO 2 - Menus in Flash
I know and some of the readers of the web development to already know that I am totally against the use of Flash that goes beyond a "bannerzinho." Not that I think the only technology that is serving, but for reasons of usability, load time, and others.
Having a menu Flash prevents the spiders "are" the rest of the web site from the page incial (and if you enter a page that is not, as well). I mean, because of a menu that often has a simple effect can be achieved by use of images of CSS, the indexing of a web site is incomplete or not true.
Okay, so good, there is the "technical" to place, near the bottom of the pages, a menu similar to the menu in Flash, this being with plain text (for reasons of accessibility). Frankly, I see this as an excellent opportunity to lose visitors and / or length of stay of these, since the percentage of new visitors who roll the scroll bar is small and links this part have less relevance to â ncia of the bots search.
Error SEO 3 - Back to images and / or Flash
See the third error, there, then nobody can talk to my schism with Flash is in vain!
Many developers make sites like "100% Flash"… I do not know if it is aware of who does it, but with the current technology of search engines, it is impossible for a bot know the content of a site entirely in Flash (there are up to some initiatives, but nothing significant). For a button, it is only a file inserted and ready.
The same happens with images. No advance do nothing beautiful compositions with texts and images with keywords, as the robots to search (yet) does not recognize the content of an image. The most you can do is put an attribute "alt" but also, one should look for their real purpose, which is to be an alt ernativa if the image is not loaded.
Error SEO 4 - Abuse of the use of AJAX
The Ajax undoubtedly facilitate and improve the user experience much, if used appropriately. However, since that is "popular" (as it is used since 1997…) many abuses are committed in the name of dinamicidade.
Then, to use this technology, it is very important to pay attention to the technical development of sites in layers. Making the first layer of content and applying the layer of behavior later, the spiders will crawl the web site entirely. Drawing up only of AJAX to the menus, pictures and texos, certainly this does not happen…
Error SEO 5 - Versionamento donates homepage
Some developers are supporters of the technique for each version of the site, create another folder and put all the files in it. For example, site.com/v1, site.com/v2, and so on, always redirecting access the home page for the latest version of the folder.
Alterarar very often the location of the home page can harm the "votes" received through external links and ranking in the search rankings in general.
Error SEO 6 - Links "click here"
This error started in the early days of the web and is committed to date…
The link is the basis, the core, the core web! It is the link that allowed the web came to be what it is today and is the link that will be that much more! With all that important, why you do not know links?
A link "click here" says nothing about another page to which the visitor will, not complements nothing in their experience in web site, not a correct reference of the destination page, therefore not contributing to the increased relevance of the site , Among many others.
Therefore, you must use texts clear, objective and, above all, descriptive, so that the person (or spider) to click on the link know what to expect and did not find their hopes dashed when you do.
Error SEO 7 - Use of incorrect "title"
The contents of the tag "title" is one of the most important factors for a good job of SEO. In a ranking of importance of factors optimization of sites that are more relevant, certainly the contents of the tag "title" is in the "TOP 5".
It is through the titles of the page that the good robots for search index can more easily, more efficiently and more correctly. We must follow some guidelines for writing headlines on the web. Also, the titles, in most good search systems, are appearing in focus in the SERPs.
Some questions about the titles:
- Limit character of securities. Basically, a good title for the page does not exceed 65 characters. Hence the importance that it is succinct and objective, be a summary for whom the reads and instigate the visit;
- Most important words first. A (s) word (s) most important key (s) to (m) take precedence, that is to (m) appear first as the other. Note as are the titles of blogs of success;
- "Keyword stuffing." Abusar the (s) word (s) key in the title to try to better ranking in search systems is also a mistake. If there is abuse, it may be considered a "title spam" and done a penalty of the result. "Optimization topsy-turvy"…
Error SEO 8 - Attribute "alt" images of empty
As discussed, the attribute of images "alt" to serve as alt ernativa when, for whatever reason, the image can not be displayed. It was said that the current spiders can not interpret the content (textual or not) of images.
Juntando this information, it is easy to conclude that leave the attribute "alt" is likely to lose further optimize this page to the (s) word (s) key choice (s). The bots take into account the description of the images and alternative uses to index.
Error SEO 9 - URLs not friendly
Many Web developers are not able to watch that has a friendly URL. First it facilitates human to more easily identify and memorize a web address, then one of the "TOP 5" of SEO is referring to the address of the pages.
What you see so far, mainly in blogs, are the type address site.com /? P = 35. That does not mean anything!
Now, when you have addresses descriptive as site.com /-a-descriptive text-to-my-site, the chance of a high rating in SERPs increases considerably and indexing the correct page, too.
For those who use Wordpress, take a look at the article "The best practices of SEO that you can do on their web site or blog to improve the position in search engines", where the education to properly configure the Wordpress to do permalinks friendly (not used "click here," views?).
By pulling for the more technical side, looking on mod rewrite.
Errors SEO - Conclusion
The first conclusion is that the article on techniques of SEO for designers of Web Designer Wall is very good! Read to learn other things that I do not mentioned in this article.
If I had to choose the "error of SEO 10", would probably be "Keep up outdated." The workings of robots for search (algorithms) change constantly. When the maintainers of bots realize that their technology was already "manjada" and the results are no longer as useful and reliable is that the updates occur.
That's faster than we imagine, can be sure!
The final tip, then, is always be careful about the latest news on SEO, always searching, read much about, that feeds sign deal on the subject (such as feed for web development) and, as always say, with good use the sense and wisdom from experience.
If you were supplementing the list with the error of SEO 10, which would be?
Another excellent article Tárcio friend. You are quite large!
I have to read this with calm tomorrow that are already 3 to matina: D
Until now!
@ Paulo Faustino
Agreed to early, Paul? The work sometimes has continued, right… rsrs
This really was an article that was great, until I came to believe in doing a series, with a post for each item. But at the moment of excitement just running everything at once!
After that rest and finish reading, say that what you think and answer the final question… :-)
Abraços!
It Tárcio, I still comment on a sin called "click here"…
Even though I read your article before publishing the next article, eheh!
Abraços,
Diego Soares
@ Diego Soares
In some rare cases use a "click here" is needed to keep the context of what you're writing. Meanwhile, the sound is to use a "nofollow" not to lose the link juice.
Abraços, Diego!
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