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Reading some feeds on SEO, came across me with the article's Search Marketing on the e-book for beginners SEO Google. That is the advantage to sign "trocentos" feeds on various subjects: you'll learn the latest news on this niche of action quickly!

Following the tip of the post, the downloaded e-book "Search Engine Optimization Starter Guide" to give. He is well curtinho, less than 25 pages, and goes right to the point of optimizing sites for beginners. And he tells the main guidelines for your site have a good positioning in Google through, mainly lists of information with key "tips". Take a "short-translation of these major topics that, of course, are very useful for the purpose of your site appear on the first page of Google!

Good practices of SEO for titles of pages

• Describe the precise content of the page;
• Create tags "title" unique to each page;
• Use short titles, but they are descriptive.

Good practices of SEO for the meta-tag "description"

• Make an accurate summary of the contents of the page;
• Use only descriptions for each page.

Good practices of SEO to the structure of URLs

• Use keywords in the URLs on your site;
• Make sure that your site has a simple structure of directories;
• Provide only one version of a URL for each page / file on the site.

Good practices of SEO for the site

• Have a hierarchy that is easy to "go";
• Use texts mainly for shipping;
• Has the appeal of "path-of-bread" ( "breadcrumb") on the site;
• Have a site map in (X) HTML (a section of the site) and a version of XML;
• Consider what happens when someone removes part of the URL of a page;
• Possess a good error page 404.

Good practices of SEO for the content of your site

• Type texts easy to read;
• Keep a well organized around the theme;
• Use language that is relevant to their target audience;
• Have current and exclusive content;
• Offers exclusive content and services;
• Create content primarily for people, not for search systems (understood the slogan of the blog?).

Good practice for the SEO anchor text (links)

• Choose content descriptors;
• Use concise text;
• Format for the links that are easily distinguishable from common text;
• Use these tips to internal links, too.

Good practices of SEO to texts of titles

• Imagine you are writing a banner headline;
• Use tags to titles / subtitles in moderation (and in an organized way).

Good practice for images of SEO

• Use the file names and text "alt" brief, but descriptive;
• Provide alternative text ( "alt") when using images and links;
• Use images in a directory on your own domain;
• Use the most common image formats (JPG, GIF, PNG and BMP).

Good practices of SEO to promote your site

• Blog about new content and new services;
• Remember the off-line disclosure of your site;
• Learn about the sites of social media;
• Walk up those dealing with matters related to his.

And even if the sentence is worth reading the book of good SEO of Google?

Yes, it is worth reading the book!

As mentioned, this was a "short-translation" of good SEO, which found that highlight the most important (also think the important issue of robots.txt). In "Search Engine Optimization Starter Guide" you will find other tips and a short description of each of these topics, with essential tips and what not to do in each case.

Happy reading!