The best practices of SEO that you can do on their web site or blog to improve the position in search engines
February 20, 2008 12 comments
SEO, or, in good Portuguese, optimization for search engines, it is very interesting and brings real results for bloggers and, mainly, Web developers. This article brings a compilation of best practices of SEO that you can do on a Web site or blog!
About the best practices of SEO
Optimizing for search engines is what people do, using various concepts, techniques and procedures to try to better placement on results pages of search engines, or SERPs, as some prefer.
There is extensive material on the Internet SEO, and is accessible to anyone who is interested in the subject and want to optimize a website / blog so this is better placed in the rankings of search engines. Precisely because it is full, sometimes it may seem that he is sparse; thing, having passed the first time, shows up as not true.
Anyway, a compilation with the main and best techniques to optimize a site for search engines is always welcome! And it was just a compilation of SEO techniques that Julie Batten, the ClickZ made, and this compilation is to write to me inspiro the techniques and practices of SEO below.
Use keywords in the URL
This can be done to make sure the name of the files of pages obey conventions that make a good use of keywords.
For bloggers who use Wordpress, for example, an excellent way is to set up the permalink, or permanent link, the articles and pages. To this end, follow the sequence:
- Options
- Permalinks
- "Custom, specify below"
- type / category%% /% postname% / (with the bars, even)
Another essential measure is to use the plugin All In One SEO Pack.
Target content for each page ( "subject")
It is good that each page has 2 or 3 descriptive paragraphs, that is to say that these sections (which should be the first paragraphs) are "rich" in keywords chosen for the optimization that page in particular.
Put keywords near the top of the code
Using the proper way to mount designs Web, that is, using CSS, you can put the visual elements of the page anywhere you want to (make the elements renderizarem in different positions than are actually in the code (X) HTML).
The advice is that whatever the design chosen for the blog or site, the keywords chosen for the optimization are as close as possible to the beginning of their source codes.
Use tags for titles and subtitles
The tags for titles (h1 to h6) were created precisely for this: to mark titles! Prefer tags to mark bonds rather than styling of plain text or use of images. Preferably, use the keywords most important titles in the highest degree (h1, h2) and go lower, according to the desired degree of importance.
Beware of the file size (X) HTML
According to what I read somewhere (I do not really remember where…), the bots to have a limit to search through the pages, and this limit is given in KB. For example, Google Bot covers only the first of a 100KB file.
Hence, very careful with the unbridled use of images, with divmania, and seeks to maintain a source stripped down and easy to manutenir (in short: tag using the web standards).
Add text descriptions for each image
To add a descriptive text in the images, simply assert is the attribute "alt", at the time of writing the tag of image (for those who use Wordpress with tinyMCE enabled, simply complete the "Title"'s time to upload pictures to the editor).
The big trick is to really descriptive texts and, where possible, succinct, containing also keywords in the current document. In addition to optimizing the page for the spiders, the query "accessibility" is also present.
Make links to text rather than image
The robots to search using the texts of the links as aid to determine what is the matter that the page pointed deals. Entering text with images, it is difficult. So, make links with texts and, importantly, with descriptive texts, which really do suggest that treats the page (no "click here", for example).
Implant DHTML correctly
At the current stage of development for web, the meneira more correct to develop a web site is through the development in layers: a layer for the content of ú; one layer to the appearance ê ncia, a layer for the behavior. The advantage is that the project is more easily manutenível and it is possible to tinker with each layer separately.
Develop your web sites in layers (there are plenty of material available about it)! The search engines are "blind users", that is only able to interpret content ((X) HTML). Making your site in layers, you guarantee that users will have a better experience and that their pages will be properly indexed by spiders.
Avoid frames
The use of frames / iframes, besides being technically obsolete, it is not advisable for reasons of accessibility and optimization for search engines. That is, if you use these technologies in the old time of development, be aware that part of your visitors will not have full access to its site and that some search engines display pages incomplete.
Use the file correctly robots. Txt
The robots file. Txt is a file that enables restrict / permit access by bots who visit their pages. It is possible to specify how or what pages / files can be visited and what can not.
To learn more about the robots file. Txt, see page from Wikipedia that discusses the subject. For the bloggers on duty in BrPoint there is an article that suggests a robot. Txt ideal for Wordpress.
Use properly redirect the pages of
The advice is to avoid the temporary redirect (302) and is used a permanent redirect (301). The reason is simple to understand: the 302 redirect is temporary, that is, a button can crawl into your database and, shortly afterwards, the draft no longer work with the redirect… already fixed, this problem does not happen .
The correct treatment of these errors and how to deal with them a little beyond the scope "traditional" of a web developer (or blogger), settings and requires more "radical" to work properly. However, it is advisable that everyone involved with the web concept and have at least know the basics about it. To begin with, would be a good indication of the article dealing BrDesigner.com error on the 301 and is a general approach on the matter.
Do not use Black Hat SEO
Black Hat SEO is the "dark side of force" optimization techniques to search engines. These are practices that aim to deceive the bots to achieve a good placing in the SERPs shortly. To learn more about this harmful practice that may come to ban the site from search engines, read an excellent article about the practices of black hat SEO.
Avoid using home "splash"
"Pages initial splash" pages index are those that do not show the contents of the site; present, yes, some information generally not very useful and that breaks the expectations of visitors that access. Generally are succinct information about the company; choice of language, choose the configuration screen, and other things that, when using current technology to develop web sites, they become unnecessary.
It is not advisable to rely splashs because it undermines the position of the site in search engines. This is basically the "inveracidade" of information (sometimes contradiação with the title, description or meta-meta-keywords) and / or the minimum amount of keywords present in a place where they do more than necessary.
Avoid URIs with query strings
"Query strings" can be seen in an address of pages easily. Just see if there are these characters as "?", "=", "&", And other more strangers. This is done on web sites dynamic and serve to manipulate / control the flow of view of content. Despite the ease that offers the use is not advised to leave if the permalinks of sites this way.
There are ways to avoid this, "overwriting" by URIs more friendly to both search engines, how to guard people. There is extensive material well on this issue. Anyone who wants to, can start their studies in nodesign, Article Apache, mod_rewrite and URL Friendly.
Attention to the content duplicate
The duplicate content, or when the same content appears on various Web sites, can be harmful. It is interesting insight on the matter, because this is an important and sometimes controversial issue in the midst of Web developers. From initiated, read my text on duplicate content and then search a little more about it to take some kind of positioning.
Be aware!
All this has been said, personally, are "revenue of cake" (very good cakes, say, in passing) that may or may not be followed / used. In my opinion, one of the most important steps directions to the qualification and / or a professional web developer is developing the sense of critical thinking and aut ô nomo.
"Pinçar" hint and macetes on a wide range of subjects on the Internet is the easiest thing in the world! What is not so easy, therefore, is to have the knowledge and practice that "each case is a case" and that for each situation you should be careful consideration and to examine, review and the use or non use of specific technical or contrivance.
What can make good use of these techniques and discern on the best situations to apply them!
Tárcio Hello, I look back here! Legal his post and external content interesting. Abraços.
@ Daniel Accorsi
Hello, Daniel! That's fine with you?
Legal you have liked the article! If you know of a site that can complement the content, get people talking!
Abraços!
Great article. It is always good to give an in review is already known, after all the things here change very quickly.
Feed signed, Abraços.
@ Daniel Hypeman
Thank you very much! I hope that the review of these técncias will help to further improve traffic to your site.
Congratulations by PR4!
Thank you for the visit and sign the feed!
Excellent initiative! Very good their tips! I even used some!
Congratulations for the article. I am an angel of white hat.
@ Diego
Thank you very much, Diego! Entered your blog and I quite!
Abraços and appear!
@ Jr.
huauhauha! "Angel of white hat" was great!
What good that like the product! Entered on your blog and quite liked! The article on how to blog / site was visited more be very good! About the article on "The key to salomão", was missing indicate where people drop the book… D =
Abraços and appears so!
Hello, Tárcio!
Interest in the SEO in Brazil is growing and posts like this contribute greatly to the webmaster begin with the right foot…
Today was a funny thing. A large company of creating sites and SEO requested an exchange of links with one of my sites.
So far so good, I get such a request frequently. The problem is that when I went to the site check, boy… It was black-hat of any kind you imagine!
Neither must say that I am an eye on this company. As soon as it appears on the first page of Google for any of the four hundred and eighteen keywords in the title of home-page, I will denounce the scheme to the three major search engines…
The interesting thing is that they do not have to work to check the WHO were asked to exchange links. The request was specifically addressed to one of my sites that have no relationship with SEO or marketing, but my picture and my name's there…
Our luck is that spammers rely solely on statistics to determine their schemes, not giving the work to check anything. Sequer know that I am speaking here of them… And, before you realize…
"Search the rankezinho that tava here?"
Abração!
@ Alexis Kauffmann
418 keywords? Ultra Black Hat? And still feel a web development company, or you have said this not only for desmerecê it? rsrs
The fact that they have not seen that was not one of their sites may be evidence that they do this sort of thing often or really do not know who you are. In the class of SEO, not knowing means you think is complicated for those already consolidated at some time, then can only be the first…
If the "such" by some "miracle", pass through here and read this, they know that already have 4 observing the eyes - after me to the company name "in off"! ;-)
Big hug!
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