Gestalt applied to web design (Part 5): Web examples of the principle of alignment
March 11, 2008 4 comments
In the fifth article of the series, presenting some examples of Web principle of good continuity, or as I prefer, principle of alignment.
- Gestalt applied to web design (part 1): origin of the term, meaning and utility;
- Gestalt applied to web design (Part 2): the proximity principle;
- Gestalt applied to web design (Part 3): web examples of the proximity principle.
- Gestalt applied to web design (Part 4): principle of good continuity or principle of alignment.
- Gestalt applied to web design (Part 5): Web examples of the principle of alignment (Article current)
As presented in the previous article, the principle of the alignment is very important! When used correctly and conscientiously, we can make layouts more organized, more consistent and professional, since, using this principle of Gestalt, can insinuate that visual elements have interelações between them (and other things).
In any web design done by someone who studied the least, it is possible to find applications of the principle of alignment. Let me remind you: nothing is by chance (both in web development, as in life)!
This article contains images with significant size. As a result, there is a link, below to continue reading the rest of the field.
In each screenshot, tracei lines to demonstrate how the alignment happens on web pages. Percebam, again, that nothing is by chance. Even on sites "open", without many elements of demarcation, can be identified using the principle of good continuity in action. It is through him that elements
Examples of the proximity principle applied to web design

Look at the site of aleusia as the blocks of text above maintains a perfect alignment with the bottom. The basis of the search box, above and right, has the same "baseline" that the logo. Look interesting feature that they used: the texts on the right "Quote of The Day" and "Support", are aligned with the line that is below the subtitle "Welcome to Aleusia." Why do not they simply eliminated this line and fell slightly the subtitle? Since, unconsciously, visitors realize that this is a little misaligned, they "provide more attention" at that point, that "uncomfortable" their perception, thus, it is guaranteed that most people who visit this Web site will read the text of presentation.
Knowledge is power, my dear!

At the site of desi9n, they fell only slightly in the alignment of text description of services (below their images). You will notice that they are indented ligeiramento left. Remove this margin and justify the text, perhaps solve the case, but perhaps they have chosen a text aligned left not to pass the idea of conservatism, to say they are "cleared" (in the right direction, of course). Thing that, apparently, is almost obligatory feature of designers in the world… In the texts of 3 column, below, their bases are almost aligned, too. They might have thought the best words to promote a perfect alignment between all (but that it is sometimes hard to do well, even so, this becomes… rsrs).

The brasuca Luxicom has a very beautiful design and worked well with images! Used very well the use of bleeding in that mobile device ( "bleeding" when some element is "beyond the limits"). You will notice that the upper site (above the dark rectangle) is well alinhadinha, but the bottom does not respect the good continuity: desalinhados is with its elements in relation to those above. The "Search" is not misaligned on the web site; should have a problem when the superscreenshot generated the image…
Finally, there are literally millions of examples of applying the principle of Gestalt alignment of the web to the outside. Just look, now that you are already aware of its existence and implementation, vai identify the successes and mistakes of web designers rapidinho! ;-)
Ah! They saw that, in addition to the elements are aligned, some of them (the closest), have another characteristic in common? They are exactly the same dist â references to each other! Do not forget the principle of proximity!
In the next article: principle of past experience.














Hello!
I come together on this series Gestalt, and is great!
Whenever I heard a gestalt, but I could not imagine how to apply the design and most text focuses much more on the "psychological", leaving the practice of hand. D =
Your series tá busting. Tomara that many posts are still there.
@ Elomar France
Hi, Elomar! Thank you very much for your kind words! Certainly with your help and other readers, I will have incentive to continue writing more and more!
This series on Gestalt is really interesting to learn, mainly, that nothing of what we see on the web (which has quality) is done at random! It is planned something and thought, "profession", even!
Already the series is almost done, but then I will most other!
Thank you for comment and always come back!
Pingback on March 13, 2008
Pingback on March 22, 2008